AIC Senior Viewbook | There are a lot of things AIC could stand for, we wanted to make sure you knew exactly what it stands for. Winner of a Gold CASE award.
AIC Accepted Student Package | Many of AIC’s recruitment pieces centered around questions and the question mark as a graphic. This was the final piece, and the exclamation point symbolized the excitement and finality of the college application efforts.
WPI Accepted Student Package | See the package come to life.
AIC Apply Nudge Postcards | These visually engaging postcards were sent to students reminding them to complete the application process.
WPI Apply Reminder Postcards | Need a few reminders on why and how to apply to WPI? These postcards told you, in a scanable manner.
WPI It’s the Little Things Senior Mailer. | See campus come to life
This little guy mailed to accepted WPI’s Early Decision applicants. Custom illustrations adorn the box and the goat was tucked inside with “grass “to keep him fed during transit.
This piece mails to high school counselors, the goat compresses flat for mailing, then pops up when opened, an overview of WPI note is included in the mailing.